Colgate Rolls Out Wisp Toothbrush

What’s smaller than a lipstick and freshens breath in transit? Colgate-Palmolive’s latest creation, the Colgate Wisp—a single-use mini-toothbrush with a breath freshening bead. According to the company, it offers a just brushed clean, anytime, anywhere…no water or rinsing required.

“We are very excited to announce this breakthrough innovation and offer consumers a convenient way to both clean and freshen their mouths on-the-go,” said Spencer Pingel, Colgate-Palmolive, U.S. Oral Care. “Whether a consumer is looking to freshen their breath after a meal or to remove that filmy feeling after a cup of coffee, Colgate now offers the perfect portable, effective solution.”

The Wisp debuts this month in stores and is available in peppermint, spearmint and cinnamint.